Ericka Sheppard


tulips by ericka sheppard photography
nature photography by ericka sheppard
Ericka Sheppard Writer Web Designer

It takes time to learn how to

create content that brings value

>> Upgrade Your Content

I have spent years working to build content for businesses in all manner of industry. Now I’m ready to share how you can improve your content marketing strategy.

Are you a titan of industry looking to upgrade your content marketing game? If you haven’t yet, it’s time to utilize readily available talent to foster real business growth by expanding your marketing efforts with content that converts.

Feel like your online content is far from spectacular? Hard hitting content isn’t as complicated as you might think. You will find tips and techniques to improving your content marketing strategy with a clear vision. 

>> Serving up Content

Bringing Value to Your Industry One Campaign at a Time

A value-focused approach to content marketing does more in the long run than any other strategy. Solve your customers problems. Share how it worked for customers before them. When creating customer personas, it’s crucial to ensure your content is sure to add value over making sales.

>> Customer FIrst

Build your content with the customer in mind from the very beginning. Find a way to resonate with their pains.

>> Value Focused

Narrow in on a value based approach to bring a solution for common pain points in your industry.

>> Empathy Maps

Since you can’t always know a customers position in the funnel, content marketing works to fill the gaps.

>> thought leadership

By offering up solutions, and providing value, you can position yourself as a thought leader.

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