Ericka Sheppard


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Turn Articles into a Traffic-Generating Phenomenon

Creating content, such as articles, can be one of the most monotonous tasks for any entrepreneur, business, or marketing pro. Sometimes even the simplest effort of researching topics or popular keywords can feel like more of a chore than writing articles. Fortunately for you, generating content ideas doesn’t have to be a nightmare. The fact of the matter is, that you can easily turn your new and existing articles into a traffic-generating phenomenon in just a few simple steps. With the help of a few online services, some free and some premium, you will be well on your way to posting one popular article after another. Ready to begin? Let’s get started.

Phenomenon: noun rare occurence; wonder

Content Marketing Tools

Services such as Surfer SEO, Clearscope, and PostPace can each serve as your best tool for creating content that works. Depending on your needs, budget, and preferences, content ranking services differ greatly from one another, yet all provide a means to the same goal – producing quality content. Before you shriek at the price tag remember, that it takes money to make money. By investing in your business you are poised to enlarge your overall reach and target audience.

How they Improve Articles

Typically, there are a few characteristics you can come to expect from content ranking services alike. When it comes to your blog posts, social media posts and other types of content marketing, content ranking services have one thing in mind: competing for top search engine rankings. In order to meet your marketing goals, you have to create successful content. If a portion of your content marketing plan hinges upon blog content, you don’t want to miss out on these brand awareness tools. Ensure the service you’ve chosen provides content marketing metrics such as article score insight, including overall word count, readability, keywords, headings, paragraphs, media content, and more.

How These Programs Help

Analytics are important to every aspect of successful content marketing efforts. Regardless of your chosen content types, your subject matter is one of the most important parts of a blog post. In order for your target audience to find you, there are many pieces to the marketing strategy puzzle. Whether you opt for social media posts, a paid ad, email marketing, etc., content marketing tools are essential to creating great content.

Top 3 Content Marketing Tools

Surfer SEO

Offering affordable price points, Surfer SEO can connect directly to your WordPress account for on-page insight. Whether you are looking to create a clear message, or improve your presence, Surfer SEO has a lot to offer. Unfortunately, it can be a little boisterous right off the bat. Once you get past the learning curve, however, this content ranking service may be exactly what you need.


As one of the more premium options for better web content, Clearscope offers nearly unmatched ranking services. Based on AI technology, Clearscope can also automate the content creation process for you by studying online content. Unfortunately, the high price point is enough to keep customers at bay, as it is built for more of a corporate setting.


This is where SEO research and content creation meet, within the PostPace world. Although the UI is a bit more basic than the previously mentioned services, it offers a more straightforward approach to content marketing. A built-in content calendar allows you to plan out research and writing sessions, as well as schedule posts. The topic reports do take a bit of time to prepare, so you should plan accordingly.

Meeting Your Content Marketing Goals